TikTok continues to dominate the music discovery landscape in 2025, turning everyday creators into chart-topping stars. Whether through dance challenges, heartfelt storytelling, or genre-blending innovation, these artists are proving that going viral can translate into lasting success.
Here are seven standout TikTok artists making waves heading into the new year.
1. Addison Rae – Pop’s Most Unexpected Powerhouse
Addison Rae’s rise from viral dancer to legitimate pop artist has been nothing short of impressive. Her 2024 single “Diet Pepsi” amassed over 110 million Spotify streams, showcasing her growth far beyond influencer status.
Her TikTok presence remains strong, blending choreography, humor, and behind-the-scenes studio moments. For an in-depth look at her music evolution, visit her TikTok or read more on Billboard.
2. Odetari – Genre-Bending Chaos with a Cult Following
Houston-based Taha Othman Ahmad, known as Odetari, is turning heads with his chaotic, high-energy tracks like “Good Loyal Thots” and “Narcissistic Personality Disorder.”
His blend of EDM, hip hop, and hyperpop paired with frenetic visuals makes him a TikTok favorite. Get lost in his sound and aesthetic via his TikTok profile.
3. d4vd – The Voice of Gen-Z Heartbreak
At just 19, David Burke—aka d4vd—has built a career on emotionally raw songwriting and DIY production. Hits like “Here with Me” and “Romantic Homicide” blew up organically, leading to a deal with Darkroom/Interscope.
He uses TikTok to share intimate acoustic versions and fan responses, making his community feel truly seen. Discover more of d4vd’s journey through his TikTok feed.
4. Lay Bankz – Philly’s R&B Firestarter
Lay Bankz is unapologetic, bold, and entirely herself. With viral tracks like “Ick” and “Tell Ur Girlfriend”, she’s blending pop, rap, and R&B into an infectious sound that feels both playful and personal.
Follow her rise on TikTok and read about her story on Complex.
5. PinkPantheress – Lo-Fi Royalty
Few artists capture nostalgia like PinkPantheress. With her dreamy UK garage-influenced sound, she’s released massive hits like “Boy’s a Liar Pt. 2” while maintaining a mysterious online presence.
She regularly drops teaser clips and aesthetic visuals on TikTok, offering a window into her creative world. Learn more about her impact from The Guardian.
6. Surf Curse – Indie Rock’s Viral Resurgence
Surf Curse’s 2013 track “Freaks” exploded again on TikTok a decade later, proving that great music never expires. Their recent single “Disco” fueled another wave of popularity, introducing them to a whole new generation.
Read more about Surf Curse’s rebirth via Billboard.
7. Abby Roberts – The Beauty Guru Turned Indie Star
Known first for her elaborate makeup tutorials, Abby Roberts has successfully transitioned into music with her EP “Obscura”. Her TikToks often blend beauty, music, and raw emotion—offering fans a multi-dimensional experience.
Watch her journey unfold on TikTok and learn more from her interview with NME.
The Beat Goes Viral
TikTok has officially reshaped the rules of the music industry. These artists didn’t wait for permission—they captured hearts one short video at a time. Whether you’re an up-and-coming musician or a curious listener, their success stories are proof that creativity, consistency, and connection still win in 2025.
Who will be next to break through? Stay inspired, stay tuned, and stay creating.
For more stories like this, visit Elicit Magazine—your source for what’s next in music.
FAQ
Curious about the TikTok music scene in 2025? Here’s what readers are asking most:
1. How do artists go viral on TikTok?
Viral success often comes from authentic content, frequent posting, using trending sounds, and engaging directly with fans. Relatable lyrics, aesthetic visuals, and strong hooks also help.
2. Is TikTok still the best platform for music discovery?
Absolutely. TikTok remains unmatched in its ability to push new songs into global consciousness through short-form video and viral trends.
3. Do all viral TikTok songs turn into long-term careers?
Not always. Sustainable careers come from turning that attention into fan loyalty—through live shows, consistent releases, and community building.
4. Can indie artists break out on TikTok without a label?
Yes. Many artists on this list began with zero label support. What matters most is creativity, relatability, and consistent engagement.
5. How can I grow my own music profile on TikTok?
Start by being yourself. Post performance clips, tell stories, use trending audio, and engage with other creators. Consistency and vulnerability win.
