With his newly redefined sound that he called “pop that knocks,” Prince Fox bursts back onto the scene with his vibrant yet heartfelt new single, “Fake It,” available everywhere today.
Billboard Dance got the first listen of “Fake It” and Prince Fox is taking over the Billboard DanceInstagram today. Describing the new single, Billboard wrote, “take an upbeat rhythm, cover it in candy-painted chords, then fill the inside with a sweet lick of nihilism. That’s a savory recipe Prince Fox hopes equals success, and it’s the basic composition of his single ‘Fake It.'”
“Fake It” welcomes in a new era for Prince Fox as he makes the transition from, as he puts it, “trying to fit in, and be like everyone else” and “hiding behind features” to “just wanting to be himself.” In that same vein, Fox was insistent on writing, recording and engineering his new single as well as all forthcoming records, making him a true one-man music machine.
After writing a letter to his fans thanking them for their support, Prince Fox completely wiped his social media clean and went off the grid for several weeks to “find himself,” marking that he was done – as the song title suggests – “faking it.” Today, Prince Fox makes a welcome return.
Born Sam Lassner, the New York born – now LA-based – artist and producer has always been a forward-thinking force in the music industry. Early on in his career, Lassner was tapped to remix tracks such as Florence and The Machine’s “You Got The Love, “Cazzette’s “Blind Heart,” and SNBRN’s “Raindrops (ft. Kerli). The snowballing remix successes led to a record deal with Casablanca/Republic Records.
With a stream of steady releases, Lassner was been heralded by major tastemakers such as People, Refinery29, NYLON, Cosmopolitan, and Billboard for his pop-meets-dance sonic sensibility. With the growing praise, Lassner has also become a sought-after collaborator for superstars such as millennial icon Bella Thorne (Just Call), Academy Award-nominated actress/singer Hailee Steinfeld (“Fragile“), Youtube Star Tana Mongeau, indie-pop newcomer Quinn XCII (“Space“), and rock band The Griswolds (“Time Alone“).
