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    NO BAKING SODA’s “Cereal” is an ode to growing up in the struggle

    2 Mins ReadBy Elicit Magazine

    NO BAKING SODA is ready to set the tone for what’s to come in 2020 with brand new single ‘Cereal’, proving this East London artist is truly in a lane of his own. 

    Having burst onto the scene a few years ago as part of the 3OW / WZRDSHIT collective, NO BAKING SODA (formally known as Mr. Jaeger) has become known for his unique, laid back delivery and his introspective bars about the hard life of a kid growing up in Homerton, Hackney, with a core theme of his music being the problems the inner city presents.

    After taking time away from releasing his own music, 2019 saw Soda return and dip his feet into several creative opportunities including opening up his North London recording studio The Cave 2.0. After collaborating on songs with the likes of Jatz Da Kid & Finesse Tha World Records he released his first solo single ‘iPod’, a bouncy, nostalgic track showcasing his comfort with flow. The track was praised highly in the underground circuit, giving Soda the extra push he needed for recognition as one of London’s most sensational newcomers.  

    Now closing out the year strong with the release of his latest video ‘Cereal’ – produced by long term collaborator Orangesky – Soda skates naturally over the beat displaying his elite level of rhyming, laying down some on his trademark bars about the hustle in East London. While the lo-fi visuals demonstrate his signature style mirroring an authentic early 90s New York get up. With lyrics like “had roaches in my cereal and in the oven, wish it was a joke bro but it really wasn’t”, Soda goes into the struggles he’s faced growing up. Speaking on the track he states,

    “Growing up in the Hackney before gentrification was a madness. From stepping out your front door nearly tripping over crackheads, to going school and your friends are talking about a shootout they had after school the day before. This track is just the lightest window into to my world.”

    With another EP on the way as well as a full mixtape and more exceptional visuals showing he is on a completely different calibre to his peers, it’s only a matter of time that NO BAKING SODA is a household name in the London scene.

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