Lauded Atlanta band Mattiel have shared the video to “Millionaire,” taken from their much acclaimed second album, Satis Factory, which was released on ATO Records in June. The band have also revealed touring plans and will be making their first run of coast-to-coast American dates since Satis Factory’s release, kicking off in Houston, Texas on January 23rd and winding their way around the country, taking in Los Angeles, the West Coast, the South, the Midwest, Canada, New York City and the East Coast.
Filmed at a Southern state fair, and directed by frontwoman Mattiel Brown, the “Millionaire” video documents the faces of the hardworking fairground ride operators, sidestall workers and bucking broncos as day turns to dusk and then into evening. Says Mattiel, “Besides the nostalgia factor from my childhood, I wanted to shoot the video at a state fair because there’s such an eerie juxtaposition between the bright lights and the actual people who run the cheap thrills. The need for instant gratification is a very American, western-world thing. No matter the mental or physical cost, entertainment is always readily available. But funny enough, inside this huge funfair of rides and games, a lot of the people I ran into didn’t look entertained at all.”
The song itself, a languid lament delivered in Nico-esque tones, was written, she explains, “about high expectations and empty promises. I suppose it serves as my own warning against complacency. It’s also the song that inspired the title of the album.”
Watch the video HERE
