Multi-platinum superstar Jonas Blue has linked up with Chinese singer-songwriter Tifa Chen on new single “Billboard,” out now via Astralwerks. Listen to the song HERE and view the music video HERE.
A weightless, carefree slice of modern pop, “Billboard” sees Tifa switch between English and Mandarin vocals, with Jonas delivering a typically polished production to match. It also comes with a captivating official video shot exclusively in Shanghai, with the nation’s hyper-modern cityscapes proving the perfect backdrop for the track’s vibe.
One of the most recognizable talents in China, Tifa Chen was the runner-up in the Voice of China contest in 2016, becoming the nation’s ‘Best New Artist’ the following year.
Jonas met Tifa Chen when he played EDC China festival last year when the Nanjing-born artist played him her infectious single, “Hustle.” A few months later, Jonas was writing “Billboard” and had the idea of Tifa looking at a Mandarin translation of the song. She recorded her demo (keeping the chorus in English) and straight away Jonas knew that the resulting track was a hit.
“I always think about how I can bridge cultures with my music, how it can connect with people in different parts of the world,” Jonas explains. “Mandarin Chinese is the most spoken language in the world, so what better way to make a global connection through a song. Tifa’s vocal is world-class, no matter if you can understand every word or not the flow of her voice and the vocal delivery is just divine, couldn’t be prouder of this collaboration – there’s really something special about it.”