“I wanted it to be like the famous Sinead O’Conner video [‘Nothing Compares 2 U‘], but didn’t feel like crying, fucking up my makeup and having to redo it constantly,” explains eclectic and musically expansive artist IMANI COPPOLA about her brand new “Sage” music video which premieres today via Substream Magazine. “I was in a remarkably shitty mood the day we shot but Keith Major [director] was supportive of my shit mood. It worked for the video.”

Taken from her newly released spectacle of a record The Protagonist (Ipecac Recordings; release date: October 4, 2019), the powerful track was written after one of the many recent mass shootings here in America. “I wrote ‘Sage’ as a reminder to myself that I am ultimately the only one responsible for my behavior and actions,” Imani told The Alternative who premiered the track. About the chorus of the song which is unceremoniously interrupted by a viscerally powerful shotgun blast, adding impact to the already powerful message, she explains, “Another mass shooting had just occurred in America and I felt myself brimming with an anger so fierce that if left unchecked I might have actually become everything I was loathing. If you stare into the void for too long, you become the void, or something to that effect.”