In her music video debut, budding pop artist Cuja returns today with the colorful official release to “New B*tch, Who Dis?” An ode to those that have done us wrong, “New B*tch, Who Dis?” shows Cuja reclaiming the energy in her life as she sings, dances, and basks in the light of her own company.
Directed by Emmanuel Fordjour, Cuja knew she wanted to have a music video for “New B*tch, Who Dis?” since the beginning. Cuja confides, “I wanted to create a really beautiful aesthetic that was all confidence and fun! The song is so descriptive as far as the story, so I wanted the video to be a depiction of a woman who is having a great time by herself.” The song itself serves as a pick-me-up, as the song that you play when you’re getting ready for a night out, or, as Cuja explains, “when you need a friend to say ‘Babe, he’s not even worth it.‘”
The video itself is very intimate and one-on-one with Cuja; her confidence radiating from beginning to end. For the inspiration, Cuja tapped her interests in Tarot cards, primarily the Queen of Swords. In Tarot, The Queen of Swords always depicts a woman that is alone, but is strong in intellect and integrity. She turned her moments of loneliness and confusion into independence and strength. During the bridge of “New B*tch, Who Dis?” Cuja sits atop a throne as a homage to the Queen of Swords as sage burns, cleansing the bad omens out of her life.
Inspired by other girl-power artists such as Ariana Grande and Dua Lipa, Cuja has put her own spin on pop, creating a shimmery, electrified sound that serves as her authentic storytelling canvas of heartbreak, love, pleasure, and pain. Cuja has a drive to succeed like no other. Part of her drive stems from her frustration with the lack of Asian-American representation in the music industry. She hopes her story as a Filipina-American artist will inspire others to pursue music and encourage the music industry to invest in opportunities that promote inclusivity for all minority groups. After releasing her debut EP titled Vol. 1earlier this summer, Cuja is ready to roll out more heavy-hitting singles that touch on the complexity of life.