Rising Swedish act Be The Bear has teamed up with American DJ and producer GOLDHOUSE for an infectious new single “Ruler,” available today via CONGO Records / Spinnin’ Records.
After collaborating on a remix together, GOLDHOUSE and Be The Bear decided to take it one step further and work on something entirely new. Going back and forth with ideas, sounds, and lyrics, “Ruler” was eventually born. As Be The Bear described it, the collaboration was just “so fun, easy and natural,” and as a listener, you can absolutely tell. Effervescent and vibrant, it’s the perfect song to end the summer. It’s the kind of song you’ll be singing along to almost instantaneously.
Be The The Bear is the nom de plume of Swedish artist and producer Christina Wehage. She is also the founder of the record label Loud Attic Records. Wehage is a true one-woman music machine with a bubbly yet clever pop sensibility and an avant-garde persona reminiscent of Bjork and AURORA.
Her debut single “Erupt” was released last year and scored success right off the bat, landing placement in a TV commercial for Volvo and climbing the iTunes charts in Sweden. Her sophomore release “I Don’t Want To” was released in early August and was instantly added to Spotify’s highly-coveted New Music Friday.
The alias Be The Bear derives from Wehage’s childhood fear of bears and recurring cold-sweat nightmares. “I used to dream about them every night, chasing me up old wooden staircases. When dreams come back again and again, I think it’s because you’re trying to deal with something. I wasn’t facing my fears and challenging myself”. Christina adopted the totem of the wild bear, creating a powerful musical persona for herself.
Chicago native Grant Harris, aka GOLDHOUSE, has made a name for himself with his electro-pop inspired production. His originals have garnered millions of streams and have led to collaborations with acts such as MØ, Lostboycrow, and CAPPA, among others. Harris has also been poached for remixes by top-notch artists such as Martin Garrix, Niall Horan, Zara Larsson and Billie Eilish. With a keen ear for forward-thinking production, GOLDHOUSE is an act that you’re going to want to keep an eye on.
