JUNE 8 2018 (Toronto, ON) – Today, rising rap stars The Lytics unveil the debut music video “Glow” from their forthcoming album Float On. Over the last few years we’ve witnessed the eclectic five-member group’s steady ascent, moving from being critically-acclaimed local hip-hop legends, to teaming up with Converse to help launch the brand’s first waterproof Chuck Taylor sneaker featuring their track “Legendary” that was produced in Brooklyn with mentorship support from The Beastie Boys Mike D. Directed by Avery Stedman, the video showcases an intoxicating and aesthetically pleasing neon dreamscape in unified colors where the world starts to “feel”. “The song is about those moments that remind you, you matter,” says group member Alex “B Flat” Sannie. “Everyone expresses that feeling differently, but the feeling is nevertheless the same.” Watch the Glow video HERE.
After showcasing at SXSW, CMJ, participating in a JUNO (Awards) Master Class, and with several international and Canadian tours under their belt over the years – they will be touring throughout Europe late summer and fall 2018, tickets can be bought HERE.
The Lytics are gearing up to release their fourth and best album to date. Consistently praised for their throwback rap style influenced by early nineties hip hop, soul and R&B , smart lyrics, witty wordplay, and exceptional live show, this family affair of musicians consisting of three brothers (Anthony “AOKS” Sannie, Alex “B Flat” Sannie, Andrew O) plus rapper Mungula “Munga” Londe, are looking to further cement their status on rap playlist charts and in your hearts, minds and souls.
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