Born from a toxic relationship, ‘Hard To Love’ is the new and endlessly playable track from Bad Kid (Parisa Louvel). Slick production and dreamy vocals translate a manipulative experience into a pop banger to keep on repeat until you’ve forgotten your ex.
Listen to Hard To Love on Soundcloud now: https://soundcloud.com/badkidhq/hard-to-love
Speaking more on the track Bad Kid says ‘Hard to Love is a soft boi song. It’s about projecting romanticism on to a relationship that was toxic. Instigated by someone who manipulates you emotionally into believing they love you but the reality is they never see your worth, but you’re so manipulated that you still want their approval.”
Check out the video, filmed in her hometown of London
“The idea was for me to perform how I felt in the song; my desperation to be understood and have my love reciprocated. It’s super simple and to the point—I’m on my own clothes, just being me and allowing myself to be vulnerable. I think that’s the best way for me to introduce myself to people as Bad Kid.”
Parisa chose the name Bad Kid for ambiguity; inspired by the song ‘Bad Kids’ by Black Lips. Her musical journey began with BK writing stories and poetry growing up. She later applied melodies to the poetry and recorded them on a little cassette karaoke box her dad bought from a charity shop. Growing up between London and Hertfordshire, BK honed her vocals singing in her school’s gospel choir whilst being inspired by bands and classic art; particularly the work and stories surrounding Basquiat, Holzer, Van Gogh, and Keith Haring (she has some of his work tattooed on her).
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