Today, electro-pop sensation Uffie is unveiling a new single and video, “Weed & Drum Machine.” The “Weed & Drum Machine” music video is the first visual to be released in the new Uffie era. Directed by Blaise, the trippy, colorful video calls back to Uffie’s signature party-ready aesthetic, pairing perfectly with the hypnotic glitch-pop track. An old TV plays footage of Uffie letting loose, radiating an infectious rapid-fire dancefloor energy. “Sometimes you just need to dance, ya know?,” Uffie astutely states.
Uffie first burst onto the scene in 2006 with “Pop The Glock,” her international underground hit released on Parisian record label Ed Banger Records. Alongside her label mates Justice and Mr. Oizo, Uffie became an early pioneer in the bloghouse movement, gaining momentum throughout the aughts, and cumulating in her critically-acclaimed 2010 album, “Sex Dreams and Denim Jeans.” After taking a break from the industry to refocus, start a family, and relocate to LA, Uffie reemerged in 2017 on Charli XCX’s hit song, “Babygirl.”
This past year has seen Uffie coming into her own—once again—as an artist in her own right. The release of Tokyo Love Hotel—her first EP in nearly a decade—instantly won the praise of key tastemakers such as Vice, V Magazine, PAPER, i-D, FLAUNT, and DAZED. In addition to rolling out new music, Uffie also recently co-wrote P!NK’s album title, “Hurts 2B Human (ft. Khalid).”
With a special new project slated for release this year, Uffie is ready to keep evolving as the pop force she is.