Alt pop act, Swift Arrow, releases the music video for his new song, “Light,” from the Light EP (watch here). This is the third single from Swift Arrow’s debut EP and is part of a run of singles to be released over the course of 2019, showcasing energetic guitar riffs, infectious melodies, rhythmic percussion and atmospheric soundscapes.
Going by the moniker Swift Arrow, Toronto-based Australian singer and guitarist, Hayden French, is inspired by an eclectic mix of old-school inspirations and new alternative music. His sound is comparable to current festival headliners, such as Haim, Lorde and The 1975, combined with a touch of John Mayer’s guitar prowess and undertones of 70s rock and 80s pop.
While Swift Arrow may be a new name, French is no stranger to the Canadian music landscape, previously performing around southern Ontario with Toronto alt/funk/rock group The Lipstick Junkies. This included appearances at Canadian Music Week, NXNE and Indie Week, as well as TV appearances across Canada. When Swift Arrow took to the studio, he asked former Lipstick Junkies bandmate Brian Davis (Goodday/Badday Productions) to engineer and co-produce the three song Light EP. The songs focus on the positive vibes of summer; light, warmth, happiness and good times, an homage to French’s beachtown upbringing off the sunny coast of Australia. These aspects are brought to life in the “Light” music video. Directed by Colin Mercer (Suntola Productions), the video depicts the infinite (though sometimes food-orientated) love and positivity of a puppy, set to a sleek, tropical backdrop.
Coming off the release of this debut EP, Swift Arrow is ready to take his unique blend of alternative sounds and pop sensibilities to new audiences and live stages around Toronto and beyond. Stay tuned for more to follow “Light”.