Following in the footsteps of Billie Eilish, as well as Grammy Award-winning artists Khalid and H.E.R, Apple Music has announced FADER label artist Clairo as the latest artist to be featured as part of their wildly successful Up Next campaign.
Geared towards identifying, showcasing and elevating rising star talent, Clairo joins some of today’s most exciting and promising artists around.
“There’s a depth and truthfulness to Clairo’s songs that can’t be faked. I think people connect with her because she’s very clearly a music obsessive, she’s a realist and she’s an incredible storyteller,” said Apple Music host Matt Wilkinson. “From early beginnings making catchy pop songs in her bedroom, to singalongs on festival stages and studios sessions with the best producers on the planet, her story has been compelling. It’s only going to get bigger from here – and that’s why she’s Up Next.”
Watch the Clairo Beats 1 interview with Matt Wilkinson HERE.
The news follows the release of her critically acclaimed debut album IMMUNITY, and the announcement of her North American headlining tour, which continues to sell out, with more dates recently added. For a full list of dates and more information, go to: www.clairo.com
On September 5, Clairo will also be making her late night television debut on ABC’s Jimmy Kimmel Live! as part of Apple Music’s Up Next program. Catch a sneak peek of the Apple Music Up Next Clairo short film HERE.
Up Next is Apple Music’s monthly artist program geared towards identifying, showcasing and elevating rising star talent. Each month, Apple Music’s editorial team selects an artist to promote, utilizing the full force of the platform to raise awareness of the artist to its growing global audience of music fans. The program includes an Apple Music short film shot entirely on iPhone XS introducing the artist, an interview with one of our Beats 1 anchors, a late night TV performance on Jimmy Kimmel Live! and more.
The vast Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, and Burna Boy.
Going into 2019, Apple Music’s Up Next artist program has expanded in its third year to also include a curated companion Up Next playlist featuring a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre and country agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.
As the newest induction into Apple Music’s Up Next roster, Clairo joins some of today’s most exciting and promising artists and will serve as the official Up Next playlist cover star to be spotlighted throughout the month.
IMMUNITY is out everywhere now.