Chris Jobe Brings Addiction to Light with Billboard Video Premiere
“Chris Jobe pulls on the heartstrings with his emotional new song, “Make It All Better,” featuring Abigail Rose. The Nashville-based multi-instrumentalist penned the song with his collaborator, and the pair trade verses on the song about addiction,” Billboard’s Annie Rueter wrote on Friday.
“Despite the dark subject matter, Rose’s warm vocals alongside slick pop production and delicate keyboard parts make for an ear-grabbing and overall uplifting track… In the video for the song, Jobe plays the role of a man struggling with addiction. The concept was taken from real life, as he and producer/co-director Olivia Timms have both dealt with addiction in their families.”
“The narrative conveys a loving friendship that is seemingly perfect on the surface, but as the story progresses, we learn that my character is struggling with drug abuse,” Jobe explained. “From the L.A. Zoo and a desolate collection of cages and empty exhibits, to a motel party and a graffiti’d drug house, [director] Daniel Watt helped us capture the parallels between the objective world (Abigail’s reality) and the addict’s world (my reality)… We hope this video can get people talking about addiction more openly, as its usually something that is swept under the rug in malignant embarrassment.”
The industry tastemaker debuted Jobe’s touching new visual last week ahead of his forthcoming appearance on NBC’s Songland this Tuesday, August 13. The video’s accompanying track topped Apple’s “Breaking Pop” and Spotify’s “Pop Right Now” playlists.
Jobe, who writes, plays, and produces all of this own music and graphics, released his debut single, “Thank You Internet,” last year, reaching over 1 million views on Facebook after the platform discovered and promoted the music video for the track. Since then, the Dayton, Ohio-born and LA-based musician has made a name for himself with his clever visuals, ace musicianship, and heartfelt songs, earning praise from Earmilk, Ones to Watch, and All Things Go, among others.