As a musician, it’s important to market yourself in a way that will appeal to your target audience. Disseminating your music to as many listeners as possible is one of the most important steps to achieving success. Music PR firms are an excellent way to gain media coverage and establish a stable career, but only if the firm has the proper resources and experience. If you’re looking to hire a music PR firm, there are a few questions you can ask to make sure they’re the right company for you.
Let’s take a look at the five most important questions to ask before you hire a music PR firm:
Questions to ask yourself
1) Does this PR firm have good reviews?
Be sure to do extensive research on the firm you’re considering. Reading reviews from other musicians will give you a good idea of whether or not this company will take your goals seriously. While you shouldn’t let one bad review determine whether or not you hire a firm, an overwhelming number of poor reviews suggests you should probably take your music elsewhere.
2) What exactly do I want to market?
When you’re preparing to meet with a music PR firm, it’s important to have your business and marketing goals established. Doing so will communicate to the firm that you take your music seriously, and that you have a vision you plan on bringing to life. Don’t feel the need to have every miniscule marketing detail worked out; that’s where the firm will step in. However, telling your potential PR firm your larger goals will give them a clear idea of whether or not they can turn those goals into a reality.
Questions to ask the PR Firm
3) What music do you specialize in?
If you’re a metal musician and the firm you’re interviewing with has only worked with country artists, they might not have all of the connections you’re looking for. Part of being a successful musician is having successful connections that will help you get your foot in the door. Additionally, if a firm is currently working with bands from the same genre as you, then you can be sure that they have experience with marketing that type of music. Marketing techniques will change based on the audience, so it’s best to pick a firm that knows how to cater to your target audience.
4) How many clients are you currently working with?
Having a large number of clients may be an indicator that this PR firm is popular and has a dedicated client-base. However, a large number of clients may lead to less time being invested in your projects by the firm’s employees. If one employee is managing twenty bands, their company likely stretches the employees too thin, and is therefore more concerned with the quantity of projects rather than the quality of their marketing.
5) Can you show me some examples of recent media attention you’ve received?
This question will give you a good idea of whether the firm has experience with outlets that will benefit your career. The outlets you’re hoping to receive coverage from will vary depending on your style of music, so be sure to meet with the firm and have names of reputable outlets prepared. If the firm has experience with those outlets, then you can be confident that you’re one step closer to getting noticed by the right people.