May 11, 2018 — Hollywood, CA — GRAMMY® Award-winning multiplatinum super producer, songwriter, and multi-instrumentalist Zaytoven will release his anxiously awaited full-length debut, Trap Holizay, on Friday, May 25, 2018.
In addition to “What You Think,” the full tracklisting promises to bring together some of the game’s heaviest heavy hitters behind the production mastery of this game-changing hip-hop maestro. Stay tuned for the full reveal soon.
Increasing anticipation, he just shared “Go Get The Money” [feat. Rick Ross, Yo Gotti,Pusha T, & T.I.]. This posse anthem unites some of the game’s most notorious and revered spitters from all over the country. Miami heavyweight Rick Ross drops heat, while the king of Memphis Yo Gotti delivers a knockout verse. Virginia’s own Pusha T sounds as fiery as ever, and Atlanta O.G. T.I. is on fire. “Go Get The Money” has all the makings of a summer smash! Listen Here
Excitement continues building for the impending arrival of the record. In an in-depth feature, High Snobiety claimed, “Trap Holizay, is set to be one of the spring’s standout albums.”
Allowing audiences into his world, he recently teamed up with Red Bull Music for a new documentary entitled The Note: Zaytoven. Watch it HERE. The 17-minute film explores his inimitable creative process and story as told by the man himself and those closest to him, including his mom. Additionally, it intercuts archival behind-the-scenes footage and interviews with collaborators and fellow innovators such as Gucci Mane, OJ Da Juiceman, Young Dolph, Bankroll Fresh, and Cassius Jay. Of the doc, Noisey claimed, “The Note goes deep into how Zaytoven became so essential to rap’s most popular format.” He also recently spoke to Billboard in detail about The Note.
Zaytoven just embarked on his North American headline run—Trap Holizay The Tour. It’s hitting major markets across the country. Check out the remaining dates below.
Trap Holizay season is underway now.
A true trendsetter, Zaytoven proved integral to the sonic architecture of the Atlanta scene with which he stands synonymous. His influence can easily be felt in nearly every corner of hip-hop and R&B. 2011 saw him win his first GRAMMY® for co-producing and writing “Papers” on Usher’s Raymond v. Raymond. Among countless multiplatinum productions for the likes of Gucci Mane and Migos, he teamed up with Future for seminal 2015 collaborative mixtape, Beast Mode. Everybody from Drake and Nicki Minaj to Rick Ross and Lil Yachty has sought him out.
Unsurprisingly, his musical acumen encompasses more than just beat-making. Born in Germany, raised in San Francisco, and based in Atlanta, Zaytoven’s nickname pays homage to his piano virtuosity. VIBE has hailed him as “Atlanta’s true trap music pioneer” while Complex praised his “singular blend of layered, oscillating synth melodies, ominous organ chords, and booming low-end bass.” Founding Familiar Territory Records, he’s becoming a cultural tastemaker and entrepreneur in 2017 as well.
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